A 30-minute Briefing on the psychology of digital sales in QSR.

A 30-minute Briefing on the psychology of digital sales in QSR.

Most QSR brands are losing 2–5% of digital revenue because they don't optimise basket mix. After 100+ revenue experiments in QSR, we know how to get it back.

Most QSR brands are losing 2–5% of digital revenue because they don't optimise basket mix. After 100+ revenue experiments in QSR, we know how to get it back.

Schedule a Channel Audit

Request your complimentary briefing

Schedule a Channel Audit

Schedule a Channel Audit

4.9/5

4.9/5

Results we have delivered for global QSR brands

Results we have delivered for global QSR brands

Grow customer spend 2-5%

Use evidence-based interventions to unlock higher spend and margins.

+7.5% sales uplift from one upsell change

Rethought the product assortment shown during upselling. One experiment, now scaling across millions of transactions globally.

Grow customer spend 2-5%

Use evidence-based interventions to unlock higher spend and margins.

Reduce transaction time 5-10%

Reduce queues, grow capacity and get food out faster by helping customers choose, faster.

+$800k EBITDA from one kiosk experiment

One kiosk experiment. One market. Changed the first screen customers see.

Reduce transaction time 5-10%

Reduce queues, grow capacity and get food out faster by helping customers choose, faster.

Improve guest experience

Help customers choose the best you have to offer by guiding decisions.

+5% conversion from one delivery experiment

Identified store layout changes on a delivery platform driving 15% more customers to complete an order. A 1% conversion uplift on UberEats typically equates to a 5% revenue lift.

Improve guest experience

Help customers choose the best you have to offer by guiding decisions.

Your digital channels are growing. That growth is hiding underperformance.

More customers are using kiosks, delivery platforms, and apps - so the topline goes up. But the revenue per transaction inside those channels is largely unmanaged.

The screen customers see first, the products shown, the meal size pre-selected, the way upsells are presented - these shape every basket. In most brands, those decisions were made by a UX team or tech partner years ago. Nobody's revisited them commercially.

A 2-5% improvement in basket mix requires no media spend. No platform commission. No discounting. It drops almost entirely to EBITDA. It's the highest-margin growth lever most QSR brands aren't pulling.

This briefing is perfect for

Digital leaders, commercial leads, and leadership teams at QSR brands who are growing digital sales and want to understand the science behind what customers actually buy — not just whether they order.



Schedule a Channel Audit

Request your complimentary briefing

Schedule a Channel Audit

Schedule a Channel Audit

Client Impact

McDonald's

Grew same store transactions by +1.4m within 12 months across 300 stores in India by reducing customer decision effort at counter and in kiosk

Client Impact

McDonald's

Grew same store transactions by +1.4m within 12 months by simplifying customer decisions

Client Impact

McDonald's

Grew same store transactions by +1.4m within 12 months across 300 stores in India by reducing customer decision effort at counter and in kiosk

Client Impact

McDonald's

Grew same store transactions by +1.4m within 12 months across 300 stores in India by reducing customer decision effort at counter and in kiosk

Client Impact

KFC

KFC Europe improved kiosk UI and lifted average order value by 2% in 12 months. Results have been scaled in Asia, UK and South America.

Client Impact

KFC

KFC Europe improved kiosk UI and lifted average order value by 2% in 12 months

Client Impact

KFC

KFC Europe improved kiosk UI and lifted average order value by 2% in 12 months. Results have been scaled in Asia, UK and South America.

Client Impact

KFC

KFC Europe improved kiosk UI and lifted average order value by 2% in 12 months. Results have been scaled in Asia, UK and South America.

Client Impact

Just Eat

Drove a 300% increase in mobile transactions compared to previous rollouts, using behavioural design to shape adoption behaviour.

Client Impact

Just Eat

Drove a 300% increase in mobile transactions compared to previous rollouts, using behavioural design to shape adoption behaviour.

What to expect from your briefing.

What to expect from your briefing.

Revenue Leakage Report

18-point assessment of your channel experience and transaction data to identify where you are reducing average check.

Margin Healthcheck

Review of the 7 QSR margin levers to highlight where margin is being eroded by design and merchandising choices.

EBITDA Playbook

Prioritised backlog of UX, content and merchandising changes, with commercial value assessment for each opportunity.

The science of customer decision-making

How behavioural science principles shape what customers buy in digital ordering — brought to life with real examples from McDonald's, Popeyes, Burger King, and Subway. What specific design choices are doing to revenue on every transaction.

A commercial framework for channel revenue

The levers for growing average check in kiosk or delivery — how they interact, where the biggest opportunities sit, and what the best global brands are doing differently. A practical framework your team can apply immediately.

Tailored observations of your brand

Before the session, our team researches a channel of your choice — kiosk, delivery, or app. We come with specific observations about how your current design is shaping customer decisions. Things your team likely hasn't seen.

Margin Healthcheck

Review of the 7 QSR margin levers to highlight where margin is being eroded by design and merchandising choices.

EBITDA Playbook

Prioritised backlog of UX, content and merchandising changes, with commercial value assessment for each opportunity.

Revenue Leakage Report

18-point assessment of your channel experience and transaction data to identify where you are reducing average check.

Margin Healthcheck

Review of the 7 QSR margin levers to highlight where margin is being eroded by design and merchandising choices.

EBITDA Playbook

Prioritised backlog of UX, content and merchandising changes, with commercial value assessment for each opportunity.

Revenue Leakage Report

18-point assessment of your channel experience and transaction data to identify where you are reducing average check.

Led by Luke Battye, Founder of Sprint Valley.

Led by Luke Battye, Founder of Sprint Valley.

Advisor to McDonald's, Just Eat, KFC (Global), Gordon Ramsay Group, Mitchells & Butlers Group, and Molson Coors.

Over 100 controlled experiments on how customers make decisions in QSR digital ordering channels. 10+ years working with global brands across Europe, Latin America, and Asia.

The briefing is a genuine knowledge-sharing session. If there's a fit to work together, we'll discuss it. If not, you'll leave with observations and a framework you can use immediately.

Schedule a Channel Audit

Request your complimentary briefing

Schedule a Channel Audit

Schedule a Channel Audit

Request your briefing

A 20-minute conversation to see if there's a fit

Request your briefing

A 20-minute conversation to see if there's a fit

Request your briefing

A 20-minute conversation to see if there's a fit

Request your briefing

A 20-minute conversation to see if there's a fit