
Learn how we helped an Energy Giant get 30% of their workforce engaged in strategic projects.
MoreThe energy, structure and pace of the experience helped us unlock exciting new ideas to ultimately make us better problem solvers and more effective fundraisers.
BEN COHEN
Head of Fundraising, The British Red Cross
THE CHALLENGE
When a natural disaster occurs, fundraising teams have just hours to prepare and launch campaigns. Often, teams use stock campaigns to accelerate production with no time for iteration or testing. Is there an opportunity here for a team of behavioural scientists and design thinkers to pre-prepare solutions to maximise chances of success?
THE APPROACH
We used Ignition, our signature workshop to bring together leaders from the charity and experts in Behavioural Science and User Experience Design to develop a suite of new interventions that were ready to trial.
THE PROCESS
THE RESULTS
Across 4 challenges, 200 ideas were generated by 8 teams who had never met before—in just 8 hours
8 prototypes of new fundraising innovations were created and 50% of ideas were chosen to enter the charity's new product development process
Post-project feedback showed that all members of the charity reported that their fundraising capability had been improved by the experience
OUR WORK
Learn how we helped an Energy Giant get 30% of their workforce engaged in strategic projects.
MoreLearn how we drove an additional 1.4 million customers into stores across India.
MoreLearn how we helped a tech scale-drive 10x adoption of their product (and get acquired by Just Eat).
MoreLET'S JOIN FORCES
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