
Learn how we used Opportunity Index and Service Experiments to re-imagine how thousands of employees innovate at scale
MoreThe energy, structure and pace of the experience helped us unlock exciting new ideas to ultimately make us better problem solvers and more effective fundraisers.
BEN COHEN
Head of Fundraising, The British Red Cross
THE CHALLENGE
When a natural disaster occurs, fundraising teams have just hours to prepare and launch campaigns. Often teams use stock campaigns to accelerate production with no time for iteration or testing. What if a team of behavioural scientists and design thinkers could pre-prepare new, behaviourally-informed solutions to maximise the chance of success?
THE APPROACH
We used a CoDesign Event to bring together leaders from the charity and experts in Behavioural Science and User Experience Design to develop a suite of new interventions that were ready to trial.
THE PROCESS
THE RESULTS
Across 4 challenges, 200 ideas were generated by 8 teams who had never met one another, in just 8 hours
8 prototypes of new fundraising innovations were created and 50% of ideas were chosen to enter the charity's new product development process
Post-project feedback showed that all members of the charity reported that their fundraising capability had been improved by the experience
OUR WORK
Learn how we used Opportunity Index and Service Experiments to re-imagine how thousands of employees innovate at scale
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