OXFORD UNIVERSITY CLIENT STORY

How do you reduce loneliness amongst the elderly?

The run-up to the event was brilliant, and the day was tailor made for our particular aims and outcomes. The techniques that Sprint Valley used were clear and effective and we had great feedback from our students which is critical to us.

NATALIE BERGE

Programme Manager, Said Business School, University of Oxford

THE CHALLENGE

1.9m elderly in the UK feel isolated.

Over 5m elderly people in the UK see the TV as their main source of company. The UK's ageing population is growing and yet still this portion of society is increasingly isolated by fragmented families and the rise in social technologies. What services could be delivered to transform the quality of life for this group?

THE APPROACH

Re-imagining how generations connect.

We used CoDesign Events and Immersive Learning to bring together Oxford's MBA students and generate new ideas to help AGE UK reduce loneliness amongst the elderly.

THE PROCESS

Breakthrough thinking in just 8 hours.

Worked with the university and charity to frame a high-value a challenge statement for teams to work on at the event
Designed a custom one-day Design Sprint and Design Thinking training experience delivered at Oxford's Said Business School
Coached 7 teams through an 8 hour experience including stakeholder interviews, problem framing, idea generation, value proposition design, prototyping and pitching
Supported 35 MBA students through a dragon's den pitch to members of the university and charity with the chance to win a spot at the European final

THE RESULTS