
Learn how we used Opportunity Index and Service Experiments to re-imagine the guest experience for 46m consumers in India
MoreZoom out and align your team on the real innovation challenges that will drive strategic and commercial success
A NEW PERSPECTIVE
Our starting point for innovation is to help you understand the behaviours you need to see, from customers or employees, for strategic goals to be met. This perspective helps you zoom out, avoid the technology trap and identify the opportunities that will shift performance.
OPPORTUNITY INDEX
Identify the opportunities that balance demand, feasibility and commercial opportunity.
Make the most of limited resources by helping teams zero in on high-value opportunities.
Use behavioural insights to make evidence-based decisions about where the real opportunities are.
They have guided the strategic digital direction of the group that will benefit the business and it's customers for years to come. The team are smart, dynamic and deliver outcomes quickly.
WILL HADEN
Head of Digital, Pertemps Group
OPPORTUNITY INDEX
Opportunity Index is a collaborative research experience where teams identify the behavioural barriers to business performance. We will help you uncover, validate and score opportunities to drive customer and employee behaviours, and as a result, strategic success.
PART ONE
Knowledge, confidence, peer support, infrastructure, motivation, context - all shape whether target behaviours happen, or not. We help you identify the behaviours you need to drive, and what’s stopping them.
PART TWO
Using a blend of quantitative and qualitative design research we help you build evidence around the feasibility and desirability of each opportunity to drive target behaviours.
PART THREE
We then help you score and prioritise high-value opportunities to shift behaviour, and as a result get teams focused on the innovation challenges that matter most.
LET'S JOIN FORCES
Collaborate with some of the world’s leading behavioural scientists, design thinkers and corporate innovators.
Get in touch to see how we can help your team zoom in on the innovation opportunities that matter most
OUR WORK
Learn how we used Opportunity Index and Service Experiments to re-imagine the guest experience for 46m consumers in India
MoreLearn how we used Opportunity Index to re-imagine the payment experience across 1,700 restaurants and break a hundred year old habit
MoreLearn how we used the Opportunity Index and CoDesign Events to re-imagine the candidate experience for 2 million candidates
MoreOUR SERVICES
Create new advantage by unlocking desirable customer and employee behaviours with Opportunity Index
Learn moreTurn customers into teammates and design innovative, desirable solutions with CoDesign Events
Learn moreFast track results by testing and refining solutions in days, not months with Service Experiments
Learn moreHelp teams master and adopt proven, outcome-oriented innovation skills with Immersive Learning
Learn more