Let's shift performance
with low-risk experiments.
Sprint Valley's Test & Learn Programme helps channel leaders shift
performance by 5-15% with low-risk experiments.
You know what metric you need to shift, but not how.
You need to increase customer spend, shift profitability or reduce employee churn. Whatever the goal—ideas are pile up, debates are going in circles, and pressure is mounting to show progress—fast.
The team are in the spotlight, expectations are high and you need to be the calm voice that makes everyone feel confident there's a way forward. A way to show real, tangible progress.
You don’t need more debate. You need doing. You need a reliable way to test ideas, measure impact, and double down on what works - at pace.
We turn strategy into
commercial impact.
The only strategy optimisation programme that uses behavioural
science to find solutions that work (and keep getting better).
We use experiments to move metrics.
Our fully guided test-and-learn programme turns real consumer insight into live, in-market tests. Each one designed to learn fast, reduce risk, and build confidence.
Our approach shifts the conversation from gut-led opinion to commercial evidence so you can stop debating and start scaling what works.
Outcomes we're known for
Evidence-led thinking - We cut through opinion with real-world data. Each experiment is grounded in insight and commercial rigour.
Measurable results - Every test and learn cycle is designed to produce measurable and repeatable performance shifts.
Proven commercial uplift - Our clients typically see 10–20% improvement in channel performance within 12 months.
The process is simple
Identify
We use behavioural and commercial data to uncover new opportunities to shift performance.
Analyse commercial and behavioural data to find performance opportunities
Use ethnographic and in-context research to understand what drives behaviour
Identify hypotheses and prioritise high-impact opportunities
Experiment
We build targeted, simple, fast, measurable experiments to test ideas – live in market.
Prototype and test interventions directly with target audiences to collect feedback
Launch low-risk experiments to influence behaviour at key moments of decision
Track commercial impact across Key Performance Indicators (KPIs)
Scale
We make clear decisions after each cycle to scale what works and stop what doesn’t.
Use “Stop, Adapt, Scale” stage gates to scale strategies safely
Codify successful strategies into internal strategy playbooks
Upskill your team to run further experiments without external dependency
Hear what customers are saying
Meet your new team
Our global team's expertise spans research, analytics, behavioural science,
user experience, design and experimentation.
Speak with an expert.
Choose a date and time that works for you, we'll need 30 minutes together in our first call to learn more about the metric you need to move.
2. Try before you buy
Experience our methods in a free 90 minute strategy sprint designed to help your team align on the vision and blockers for the project.
3. Get your proposal within 48 hrs
We'll share back a clear proposal with different investment options, along with a video overview you can share internally before making a decision
Frequently Asked Questions
What types of business problems is this approach best suited for?
Experimentation works best in high-stakes, customer-facing environments where performance needs to improve but there’s uncertainty about what will work. Examples include:
-
- Fast-food restaurants looking to refine kiosk UX or in-store journeys to improve customer flow and spend
- Debt recovery and financial services looking to improve outreach and lift repayment rates
- Law firms and professional services looking to boost engagement and retention
- Recruitment and staffing agencies looking to optimise job ads and application flows to attract hard-to-reach talent
What kind of impact should we expect?
Most clients see 10–20% improvements in key commercial metrics—like average order value, conversion rate, or retention—within the first 6–12 months. We also help teams build experimentation capability that pays off long after the programme ends.
How long does it take to see results?
We design for early wins. You’ll typically see validated uplifts from the first cycle (6–8 weeks), with major channel-level impact and methodology embedded within 6–12 months.
What’s included in the final output?
You’ll get a Strategy Document and Executive Video Summary that covers goals, challenges, big bets, roadmap (Y1–3), ownership, and risks—ready to present to boards or teams.
Why wouldn’t we just run this internally or ask our digital agency to help?
You could—but most internal teams lack the time, behavioural expertise, or structured testing methodology to deliver meaningful shifts quickly. And most agencies focus on UX or creative, not systematically changing customer decisions. We specialise in behavioural experimentation, using data and evidence to prioritise, test, and scale what works—without the guesswork.
How do you manage internal disagreement or uncertainty about what to change?
In high-stakes, customer-facing channels, it’s common for teams to get stuck in opinion-led debate or stall out due to reputational risk. We bring a structured, evidence-led process that cuts through noise, tests ideas safely, and builds confidence around what’s working. That gives you a clear, low-risk path forward and internal momentum to keep moving.
What functions or teams do you work with?
We usually work with channel leaders in large consumer-facing organisations, responsible for driving commercial performance in high-impact, customer-facing areas. Project teams involve cross-functional teams such as marketing, operations, digital, product, and CX. We tailor our model to your org chart to ensure internal traction and buy-in.
How do we know this won’t create more internal noise?
Our structured approach cuts through opinion and debate. With clear decision gates, fast results, and aligned reporting, we make it easier to drive consensus—not harder.
How much would we need to invest?
We work with you to design the business case and design our scope to deliver £10 return for every £1 invested. Experimentation programmes start at 75k GBP, based on the complexity of the testing environment and duration of the engagement.
What if we don't have testing capability?
This isn't uncommon. One of the areas we're strongest in is designing new methodologies to fit the real-world constraints of our client's organisations. We've not yet found a client where we weren't able to solve the measurement and attribution problem - so it's worth a conversation.