
Learn how we helped a recruitment group transform and secure a major NHS contract.
MoreWorking with the team is a delight. The entire experience was a great learning process with quantifiable business outcomes and ROI. I would strongly recommend the team
SAURABH KALRA
Senior Director Business Operations & Strategy, McDonald's India
THE CHALLENGE
India is a challenging market—even for a business with the brand equity of McDonalds. High price sensitivity, seemingly endless choice, rapid innovation and changing attitudes make for a difficult place to drive growth. So in the face of such fierce competition, how do you ensure customers choose you?
THE APPROACH
We used Momentum, our approach to partnered projects, to help the McDonald's India team design in-store nudges to shape customer behaviour and future visit intent.
THE PROCESS
THE RESULTS
Delivered 3-13% shifts in target behaviours across 4 core behavioural interventions
Interventions drove statistically significant shifts in customer spend and visit frequency
All interventions have been rolled out to 300 stores post-pilot, shaping the experience of over 46,000,000 customers
OUR WORK
Learn how we helped a recruitment group transform and secure a major NHS contract.
MoreLearn how we helped a charity design 8 strategic playbooks in 8 hours.
MoreLearn how we helped MBA students at Oxford win a European Innovation competition.
MoreLET'S JOIN FORCES
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Get in touch to discuss how we can help you find opportunities, create value, accelerate outcomes and innovate with confidence.