PERTEMPS CLIENT STORY

How do you attract hard-to-find talent at the scale you need?

Just outstanding, from start to finish, this is such a powerful piece of script that I hope will make the whole logistics industry and all those connected to that chain act and act now.

JOHN POLIQUIN

Director, Pertemps Driver Academy

Company Profile

  • One of UK's leading recruitment groups
  • Provide logistics recruitment to Royal Mail and leading E-Tailers
  • Employ over 7,000 drivers across UK
  • Worked with: Board, Operations, Marketing

Client Challenge

  • Unable to fulfil operational demand due to UK driver shortage
  • Client needed actionable insight into the root causes¬†
  • Aspiration to uncover insights to lobby government for change
  • Lack of internal expertise and bandwidth to make headway

Our Approach

  • Video diary study to understand reality of life as a UK truck driver
  • National survey to validate findings at scale
  • Podcast created to share insights across the organisation
  • Support turning insights into strategic action plan
  • Stakeholder workshops to build commitment to the plan

Results

  • Market-first research shining a light into driver conditions¬†
  • Actionable insights to adapt employer value proposition
  • Strategy delivered 10,000 new drivers for their clients
  • Findings used to lobby government for changes in driver standards
  • Client won best recruitment campaign at industry award

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