B.SCI BY SPRINT VALLEY
Behavioural Science meets Design Thinking
Validate every decision with insights into how your customers think, feel, and behave.
OUR B.SCI FOCUS
Unbeatable Behaviour Change
The old 'plan and predict model' is being overthrown by 'test and adapt' methods. We've worked with 1,000+ leaders to solve 3 common challenges.
Understand customers better than the competition
Help employees perform at their best
Unlock adoption of change across the business
The ability to understand and anticipate customer behavior better and faster than the competition—it's a secret weapon.
People are predictably irrational. Behavioral science decodes that predictability into patterns. Patterns become insights. Insights become interventions. Interventions become proven, high-leverage changes you can implement to deliver better outcomes, with less huff and puff.
The result: Highly effective IP that's barely perceivable making it impossible for competitors to replicate.
Font size, product placement, price framing—all tiny-but-mighty changes you can use to boost sales, cement customer loyalty or hit other key metrics.
We can help.
Our 'done with you' approach let's us combine your expertise with ours, for insights that change what and how you sell.
Empathy-driven insights
Evidence-led solutions
Sustainable change
Every behaviour change project begins with pinpointing the exact behaviours to target and uncovering deep insights hidden in your existing data. This allows us to identify the most significant opportunities for impactful change.
We then go out into the field to learn what influences consumer choices and shapes decision making. In-store studies, in-depth ethnographic research, immersive diary studies or a mix of other methods puts you closer to your customer than you have ever experienced before.
We don't stop there.
From font size and product placement to order flow, we focus on the seemingly small but powerful adjustments.
By identifying and testing behaviour change interventions live and at scale, we uncover exactly which changes will help you achieve your goals—whether it’s boosting satisfaction scores, increasing order value, or one of a hundred other dials you need to move.
A behaviour change strategy shouldn’t gather dust on a shelf—it’s designed to be put into action. We distil your most effective, actionable behaviour change techniques into a practical playbook for driving change and motivating teams across your organisation.
CASE STUDY
We uncovered tiny-but-mighty nudges to reimagine the guest experience.
We helped McDonalds India adapt to the changing expectations of 46m customers using behavioural science.
The result: Measurable shifts from 3-13% in target behaviours
98%
Client Retention (5 Yr Avg.)
11:1
Project ROI (5 Yr Avg.)
9.4
Client NPS (5 Yr Avg.)
It's brought science to what is usually a very emotionally driven, subjective decision.
Pawel Luberadzki
Head of Digital, KFC
Brief a Partner.
Here's how the process works.