
Most leaders don’t wake up one morning and decide their strategy has gone off course. Instead, strategy drifts gradually. Teams get buried in operational pressures, leadership gets distracted by short-term wins, and before long, the bold choices made in an offsite workshop are overtaken by the urgent demands of the day.
The result? Your team is working hard, but not always on the things that matter most. Meetings feel repetitive, decisions stall, and customers—or your team—start to drift toward competitors who seem more in tune with their needs.
Spotting the signs early and taking steps to reset can save you from getting caught in this trap.
Teams are struggling with too many competing priorities
It’s easy for teams to get stuck in the weeds when faced with an endless supply of tasks labelled "Urgent".
In this situation, the best case is that they will be stuck firefighting; in the worst case, the things that matter will start slipping through the cracks.
The danger here is twofold: not only do you waste energy on low-impact work, but you also burn out the very people you’re relying on to drive long-term growth.
Practical tip: Take inspiration from the Williams F1 team, who famously used the question “Does it make the car go faster?” to guide every decision. For your team, the equivalent could be: “Does this help us win and keep the right customers?” or “Does this move us closer to our top strategic priority?”
A single mantra like this simplifies decision-making and gives everyone permission to stop low-value work.
Meetings are getting dominated by the loudest voice
Picture the scene: You bring everyone together for an important meeting and one or two loudest voices drive the agenda.
You're losing out on 80% of the brainpower in the room, wasting your and everyone else's time.
Dive in to see how LEGO sidesteps groupthink through a simple change to their meeting structure, and learn how you can bring this into your own sessions.
Teams failing to stay in touch with your customers' needs
Customer expectations change with every new business they interact with.
If you fail to stay in touch with these expectations, customers will start to look for a business that can - unfortunately, this isn't a problem that can be fixed in the boardroom.
In this short video, we explain how to stay relevant using a process any business can adopt today, and it starts by asking your clients four deceptively simple questions.






