You’ve launched a bold new strategy. Execs are aligned. The board’s on board. But beyond the leadership team, things are stalling.
You’ve tried the usual moves
Functional teams don’t know what the strategy means for them.
The board’s on board. But beyond the leadership team, things are stalling.
Priorities aren’t landing. And while everyone says they’re on board, few are actually making progress.
This is the moment when most strategy implementation fails. Not because the plan’s wrong. But because ownership is missing.
Most organisations still follow a top-down strategy playbook.
Leaders decide. Middle managers interpret. Teams implement.
It looks aligned on paper, but it rarely sticks in practice.
Siloed business units pull in different directions, and strategy ends up fragmented rather than building toward collective impact.
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The fix: Teams are more likely to own a strategy they’ve had a hand in shaping.
That’s the IKEA principle in action. We value what we help build.
What's the solution?
Sprint Valley’s Strategy Adoption Programme gives teams the structure and support to translate high-level strategy into practical, team-owned plans that drive action.
We create the conditions for ownership and alignment, then guide your teams through it.
A strategy your teams own, improve, and deliver because they helped build it.
In response to significant industry changes, Symetri needed to accelerate strategic planning and spark a company-wide transformation to put customer success at the heart of the business.
Our brief? Align a distributed team on a global transformation strategy
We brought together 50 senior stakeholders from across five markets to help shape the strategy through a series of fast-paced, facilitated Strategy Sprints.
What happened? 10 teams secured board approval on functional plans—each aligned to four new strategic pillars. Within weeks, test-and-learn pilots were live across the business to start turning strategy into momentum.
Across tech, transport, finance, law, and fast food, we see the same thing: bold strategies stall when teams don’t feel ownership.
Our approach works because it’s built around how people actually think, decide, and act.
We use behavioural science to make complex decisions feel safe and turn plans into something teams can believe in.
We help teams shape the strategy themselves so they see their fingerprints on it, and feel confident bringing it to life.
We help teams get clear on what to start, stop, and double down on so strategy becomes a set of real choices, not just a list of priorities.
Whether you’re launching a global growth plan, shifting how products go to market, or transforming internal culture, our method adapts to your context.








