Shift Performance - Sprint Valley

A process built for impact.

Momentum builds at every stage — clear hypotheses before launch, rapid learning in the field, and measurable impact so you know what to scale and what to stop.

Talk to an expert

Identify

We use behavioural and commercial data to uncover new opportunities to shift performance.

Analyse commercial and behavioural data to find performance opportunities
Use ethnographic and in-context research to understand what drives behaviour
Identify hypotheses and prioritise high-impact opportunities

Experiment

We build targeted, simple, fast, measurable experiments to test ideas – live in market.

Prototype and test interventions directly with target audiences to collect feedback
Launch low-risk experiments to influence behaviour at key moments of decision
Track commercial impact across Key Performance Indicators (KPIs)

Scale

We make clear decisions after each cycle to scale what works and stop what doesn’t.

Use “Stop, Adapt, Scale” stage gates to scale strategies safely
Codify successful strategies into internal strategy playbooks
Upskill your team to run further experiments without external dependency

A process built for impact.

Momentum builds at every stage — clear hypotheses before launch, rapid learning in the field, and measurable impact so you know what to scale and what to stop.

Talk to an expert

Identify

We use behavioural and commercial data to uncover new opportunities to shift performance.

Analyse commercial and behavioural data to find performance opportunities
Use ethnographic and in-context research to understand what drives behaviour
Identify hypotheses and prioritise high-impact opportunities

Experiment

We build targeted, simple, fast, measurable experiments to test ideas – live in market.

Prototype and test interventions directly with target audiences to collect feedback
Launch low-risk experiments to influence behaviour at key moments of decision
Track commercial impact across Key Performance Indicators (KPIs)

Scale

We make clear decisions after each cycle to scale what works and stop what doesn’t.

Use “Stop, Adapt, Scale” stage gates to scale strategies safely
Codify successful strategies into internal strategy playbooks
Upskill your team to run further experiments without external dependency

A process built for impact.

Momentum builds at every stage — clear hypotheses before launch, rapid learning in the field, and measurable impact so you know what to scale and what to stop.

Talk to an expert

Identify

We use behavioural and commercial data to uncover new opportunities to shift performance.

Analyse commercial and behavioural data to find performance opportunities
Use ethnographic and in-context research to understand what drives behaviour
Identify hypotheses and prioritise high-impact opportunities

Experiment

We build targeted, simple, fast, measurable experiments to test ideas – live in market.

Prototype and test interventions directly with target audiences to collect feedback
Launch low-risk experiments to influence behaviour at key moments of decision
Track commercial impact across Key Performance Indicators (KPIs)

Scale

We make clear decisions after each cycle to scale what works and stop what doesn’t.

Use “Stop, Adapt, Scale” stage gates to scale strategies safely
Codify successful strategies into internal strategy playbooks
Upskill your team to run further experiments without external dependency

Brief a Partner today

We'll ask you 5 questions to get to the heart of what you need, in 30 minutes.

Book an Intro Call

Brief a Partner today

We'll ask you 5 questions to get to the heart of what you need, in 30 minutes.

Book an Intro Call

Brief a Partner today

We'll ask you 5 questions to get to the heart of what you need, in 30 minutes.

Book an Intro Call

Frequently Asked Questions

If you can’t find what you need please get in touch.

Talk to an expert

What types of business problems is this approach best suited for?

Experimentation works best in high-stakes, customer-facing environments where performance needs to improve but there’s uncertainty about what will work. Examples include:

Fast-food restaurants looking to refine kiosk UX or in-store journeys to improve customer flow and spend
Debt recovery and financial services looking to improve outreach and lift repayment rates
Law firms and professional services looking to boost engagement and retention
Recruitment and staffing agencies looking to optimise job ads and application flows to attract hard-to-reach talent

What kind of impact should we expect?

Most clients see 5–20% improvements in key commercial metrics—like average order value, conversion rate, or retention—within the first 6–12 months. We also help teams build experimentation capability that pays off long after the programme ends.

How fast can we see results?

We design for early wins. You’ll typically see validated uplifts from the first cycle (6–8 weeks), with major channel-level impact and methodology embedded within 6–12 months.

What’s included in a typical programme?

Most project include a research phase where we gather insights from customers, employees and experts about opportunities. We then run a collaborative strategy phase where we co-design interventions together. Then we shift into a set of experiments to trial solutions at a small scale.

Some clients work with us on one 'cycle' like this, others retain us to continually run cycles to keep moving results forward.

Why wouldn’t we just run this internally or ask our digital agency to help?

You could—but most internal teams lack the time, behavioural expertise, or structured testing methodology to deliver meaningful shifts quickly. And most agencies focus on UX or creative, not systematically changing customer decisions. We specialise in behavioural experimentation, using data and evidence to prioritise, test, and scale what works—without the guesswork.

How do you manage internal disagreement or uncertainty about what to change?

In high-stakes, customer-facing channels, it’s common for teams to get stuck in opinion-led debate or stall out due to reputational risk. We bring a structured, evidence-led process that cuts through noise, tests ideas safely, and builds confidence around what’s working. That gives you a clear, low-risk path forward and internal momentum to keep moving.

What functions or teams do you work with?

We usually work with channel leaders in large consumer-facing organisations, responsible for driving commercial performance in high-impact, customer-facing areas. Project teams involve cross-functional teams such as marketing, operations, digital, product, and CX. We tailor our model to your org chart to ensure internal traction and buy-in.

How do we know this won't create more internal noise?

Our structured approach cuts through opinion and debate. With clear decision gates, fast results, and aligned reporting, we make it easier to drive consensus—not harder.

How much would we need to invest?

We work with you to design the business case and design our scope to deliver £10 return for every £1 invested. Experimentation programmes start at 75k GBP, based on the complexity of the testing environment and duration of the engagement.

What if we don't have testing capability?

This isn't uncommon. One of the areas we're strongest in is designing new methodologies to fit the real-world constraints of our client's organisations. We've not yet found a client where we weren't able to solve the measurement and attribution problem - so it's worth a conversation.

Frequently Asked Questions

If you can’t find what you need please get in touch.

Talk to an expert

What types of business problems is this approach best suited for?

Experimentation works best in high-stakes, customer-facing environments where performance needs to improve but there’s uncertainty about what will work. Examples include:

Fast-food restaurants looking to refine kiosk UX or in-store journeys to improve customer flow and spend
Debt recovery and financial services looking to improve outreach and lift repayment rates
Law firms and professional services looking to boost engagement and retention
Recruitment and staffing agencies looking to optimise job ads and application flows to attract hard-to-reach talent

What kind of impact should we expect?

Most clients see 5–20% improvements in key commercial metrics—like average order value, conversion rate, or retention—within the first 6–12 months. We also help teams build experimentation capability that pays off long after the programme ends.

How fast can we see results?

We design for early wins. You’ll typically see validated uplifts from the first cycle (6–8 weeks), with major channel-level impact and methodology embedded within 6–12 months.

What’s included in a typical programme?

Most project include a research phase where we gather insights from customers, employees and experts about opportunities. We then run a collaborative strategy phase where we co-design interventions together. Then we shift into a set of experiments to trial solutions at a small scale.

Some clients work with us on one 'cycle' like this, others retain us to continually run cycles to keep moving results forward.

Why wouldn’t we just run this internally or ask our digital agency to help?

You could—but most internal teams lack the time, behavioural expertise, or structured testing methodology to deliver meaningful shifts quickly. And most agencies focus on UX or creative, not systematically changing customer decisions. We specialise in behavioural experimentation, using data and evidence to prioritise, test, and scale what works—without the guesswork.

How do you manage internal disagreement or uncertainty about what to change?

In high-stakes, customer-facing channels, it’s common for teams to get stuck in opinion-led debate or stall out due to reputational risk. We bring a structured, evidence-led process that cuts through noise, tests ideas safely, and builds confidence around what’s working. That gives you a clear, low-risk path forward and internal momentum to keep moving.

What functions or teams do you work with?

We usually work with channel leaders in large consumer-facing organisations, responsible for driving commercial performance in high-impact, customer-facing areas. Project teams involve cross-functional teams such as marketing, operations, digital, product, and CX. We tailor our model to your org chart to ensure internal traction and buy-in.

How do we know this won't create more internal noise?

Our structured approach cuts through opinion and debate. With clear decision gates, fast results, and aligned reporting, we make it easier to drive consensus—not harder.

How much would we need to invest?

We work with you to design the business case and design our scope to deliver £10 return for every £1 invested. Experimentation programmes start at 75k GBP, based on the complexity of the testing environment and duration of the engagement.

What if we don't have testing capability?

This isn't uncommon. One of the areas we're strongest in is designing new methodologies to fit the real-world constraints of our client's organisations. We've not yet found a client where we weren't able to solve the measurement and attribution problem - so it's worth a conversation.

Frequently Asked Questions

If you can’t find what you need please get in touch.

Talk to an expert

What types of business problems is this approach best suited for?

Experimentation works best in high-stakes, customer-facing environments where performance needs to improve but there’s uncertainty about what will work. Examples include:

Fast-food restaurants looking to refine kiosk UX or in-store journeys to improve customer flow and spend
Debt recovery and financial services looking to improve outreach and lift repayment rates
Law firms and professional services looking to boost engagement and retention
Recruitment and staffing agencies looking to optimise job ads and application flows to attract hard-to-reach talent

What kind of impact should we expect?

Most clients see 5–20% improvements in key commercial metrics—like average order value, conversion rate, or retention—within the first 6–12 months. We also help teams build experimentation capability that pays off long after the programme ends.

How fast can we see results?

We design for early wins. You’ll typically see validated uplifts from the first cycle (6–8 weeks), with major channel-level impact and methodology embedded within 6–12 months.

What’s included in a typical programme?

Most project include a research phase where we gather insights from customers, employees and experts about opportunities. We then run a collaborative strategy phase where we co-design interventions together. Then we shift into a set of experiments to trial solutions at a small scale.

Some clients work with us on one 'cycle' like this, others retain us to continually run cycles to keep moving results forward.

Why wouldn’t we just run this internally or ask our digital agency to help?

You could—but most internal teams lack the time, behavioural expertise, or structured testing methodology to deliver meaningful shifts quickly. And most agencies focus on UX or creative, not systematically changing customer decisions. We specialise in behavioural experimentation, using data and evidence to prioritise, test, and scale what works—without the guesswork.

How do you manage internal disagreement or uncertainty about what to change?

In high-stakes, customer-facing channels, it’s common for teams to get stuck in opinion-led debate or stall out due to reputational risk. We bring a structured, evidence-led process that cuts through noise, tests ideas safely, and builds confidence around what’s working. That gives you a clear, low-risk path forward and internal momentum to keep moving.

What functions or teams do you work with?

We usually work with channel leaders in large consumer-facing organisations, responsible for driving commercial performance in high-impact, customer-facing areas. Project teams involve cross-functional teams such as marketing, operations, digital, product, and CX. We tailor our model to your org chart to ensure internal traction and buy-in.

How do we know this won't create more internal noise?

Our structured approach cuts through opinion and debate. With clear decision gates, fast results, and aligned reporting, we make it easier to drive consensus—not harder.

How much would we need to invest?

We work with you to design the business case and design our scope to deliver £10 return for every £1 invested. Experimentation programmes start at 75k GBP, based on the complexity of the testing environment and duration of the engagement.

What if we don't have testing capability?

This isn't uncommon. One of the areas we're strongest in is designing new methodologies to fit the real-world constraints of our client's organisations. We've not yet found a client where we weren't able to solve the measurement and attribution problem - so it's worth a conversation.

Frequently Asked Questions

If you can’t find what you need please get in touch.

Talk to an expert

What types of business problems is this approach best suited for?

Experimentation works best in high-stakes, customer-facing environments where performance needs to improve but there’s uncertainty about what will work. Examples include:

Fast-food restaurants looking to refine kiosk UX or in-store journeys to improve customer flow and spend
Debt recovery and financial services looking to improve outreach and lift repayment rates
Law firms and professional services looking to boost engagement and retention
Recruitment and staffing agencies looking to optimise job ads and application flows to attract hard-to-reach talent

What kind of impact should we expect?

Most clients see 5–20% improvements in key commercial metrics—like average order value, conversion rate, or retention—within the first 6–12 months. We also help teams build experimentation capability that pays off long after the programme ends.

How fast can we see results?

We design for early wins. You’ll typically see validated uplifts from the first cycle (6–8 weeks), with major channel-level impact and methodology embedded within 6–12 months.

What’s included in a typical programme?

Most project include a research phase where we gather insights from customers, employees and experts about opportunities. We then run a collaborative strategy phase where we co-design interventions together. Then we shift into a set of experiments to trial solutions at a small scale.

Some clients work with us on one 'cycle' like this, others retain us to continually run cycles to keep moving results forward.

Why wouldn’t we just run this internally or ask our digital agency to help?

You could—but most internal teams lack the time, behavioural expertise, or structured testing methodology to deliver meaningful shifts quickly. And most agencies focus on UX or creative, not systematically changing customer decisions. We specialise in behavioural experimentation, using data and evidence to prioritise, test, and scale what works—without the guesswork.

How do you manage internal disagreement or uncertainty about what to change?

In high-stakes, customer-facing channels, it’s common for teams to get stuck in opinion-led debate or stall out due to reputational risk. We bring a structured, evidence-led process that cuts through noise, tests ideas safely, and builds confidence around what’s working. That gives you a clear, low-risk path forward and internal momentum to keep moving.

What functions or teams do you work with?

We usually work with channel leaders in large consumer-facing organisations, responsible for driving commercial performance in high-impact, customer-facing areas. Project teams involve cross-functional teams such as marketing, operations, digital, product, and CX. We tailor our model to your org chart to ensure internal traction and buy-in.

How do we know this won't create more internal noise?

Our structured approach cuts through opinion and debate. With clear decision gates, fast results, and aligned reporting, we make it easier to drive consensus—not harder.

How much would we need to invest?

We work with you to design the business case and design our scope to deliver £10 return for every £1 invested. Experimentation programmes start at 75k GBP, based on the complexity of the testing environment and duration of the engagement.

What if we don't have testing capability?

This isn't uncommon. One of the areas we're strongest in is designing new methodologies to fit the real-world constraints of our client's organisations. We've not yet found a client where we weren't able to solve the measurement and attribution problem - so it's worth a conversation.

When the metrics won't move

When the metrics won't move

When the metrics won't move

You know what metric you need to shift, but not how.

You know what metric you need to shift, but not how.

You know what metric you need to shift, but not how.

Pressure is mounting

You need a new approach

We use experiments to turn hunches into revenue.

We use experiments to turn hunches into revenue.

We use experiments to turn hunches into revenue.

KFC

KFC

KFC

Transport for London

Transport for London

Transport for London

Agena Group

Agena Group

Agena Group

Proven performance returns

Proven performance returns

Proven performance returns

Evidence-led progress

Evidence-led progress

Evidence-led progress

Measurable results

Measurable results

Measurable results

Proven commercial uplift

Proven commercial uplift

Proven commercial uplift

A process built for impact.

Identify

Experiment

Scale

A process built for impact.

Identify

Experiment

Scale

A process built for impact.

Identify

Experiment

Scale

Brief a Partner today

Brief a Partner today

Brief a Partner today

Frequently Asked Questions

What types of business problems is this approach best suited for?

What kind of impact should we expect?

How fast can we see results?

What’s included in a typical programme?

Why wouldn’t we just run this internally or ask our digital agency to help?

How do you manage internal disagreement or uncertainty about what to change?

What functions or teams do you work with?

How do we know this won't create more internal noise?

How much would we need to invest?

What if we don't have testing capability?

Frequently Asked Questions

What types of business problems is this approach best suited for?

What kind of impact should we expect?

How fast can we see results?

What’s included in a typical programme?

Why wouldn’t we just run this internally or ask our digital agency to help?

How do you manage internal disagreement or uncertainty about what to change?

What functions or teams do you work with?

How do we know this won't create more internal noise?

How much would we need to invest?

What if we don't have testing capability?

Frequently Asked Questions

What types of business problems is this approach best suited for?

What kind of impact should we expect?

How fast can we see results?

What’s included in a typical programme?

Why wouldn’t we just run this internally or ask our digital agency to help?

How do you manage internal disagreement or uncertainty about what to change?

What functions or teams do you work with?

How do we know this won't create more internal noise?

How much would we need to invest?

What if we don't have testing capability?