Results

How Bristow & Sutor shifted sales performance by 10%

With Sprint Valley’s Strategic Optimisation Programme, Bristow & Sutor increased first-visit conversions by 17% and unlocked record-breaking months.

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0

%

Increased Conversion

Sales closed on the first visit increased by 17%

0

0

%

Revenue

Average sale value increased by 10%

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0

Award

Winner "Best L&D Programme" industry award

Results

How Bristow & Sutor shifted sales performance by 10%

With Sprint Valley’s Strategic Optimisation Programme, Bristow & Sutor increased first-visit conversions by 17% and unlocked record-breaking months.

0

0

%

Increased Conversion

Sales closed on the first visit increased by 17%

0

0

%

Revenue

Average sale value increased by 10%

0

0

Award

Winner "Best L&D Programme" industry award

Results

How Bristow & Sutor shifted sales performance by 10%

With Sprint Valley’s Strategic Optimisation Programme, Bristow & Sutor increased first-visit conversions by 17% and unlocked record-breaking months.

0

0

%

Increased Conversion

Sales closed on the first visit increased by 17%

0

0

%

Revenue

Average sale value increased by 10%

0

0

Award

Winner "Best L&D Programme" industry award

Transforming frontline performance, fast.

Transforming frontline performance, fast.

Transforming frontline performance, fast.

Sprint Valley partnered with Bristow & Sutor to tackle a high-stakes commercial challenge: a disengaged, underperforming field sales team working in hostile conditions. By codifying top-performer behaviours and embedding them through live experiments and behavioural nudges, we helped drive higher sales value, improve safety, and strengthen team engagement—all within weeks.

Talk to an expert

Talk to an expert

Talk to an expert

Meet the team

Meet the team

Meet the team

Bristow & Sutor's challenge

Bristow & Sutor's challenge

Bristow & Sutor's challenge

Bristow & Sutor manage over 250,000 enforcement cases per year—often in hostile, emotionally charged environments. Lone-working enforcement agents were facing safety risks, commercial pressure, and low morale. Field performance was inconsistent, and a major client contract was at risk due to growing competitor pressure.

Increase revenue without compromising compliance or safety.

Rebuild confidence and performance in a disengaged field team.

Create consistency in how the team represented the business.

Defend a flagship client contract under pressure

Scaling best practice

Discover how we helped a financial services group shift sales performance by 10%—in 6 months.

Talk to an expert

Meet the team

Uncover insights

We analysed hours of bodycam footage to understand the real conditions field agents faced—identifying what top performers did differently and how that translated to better outcomes in the moment.

Codify high-performance behaviours

We turned those insights into a clear set of behavioural levers—specific techniques and conversation patterns used by the best-performing agents. These were then embedded in training materials, playbooks, and a community-led learning framework.

Test & scale

Rather than relying on traditional L&D rollouts, we treated the behaviours as experiments—testing nudges, scripts, and techniques in live conditions, then rapidly iterating based on data. As results emerged, we helped Bristow & Sutor build internal momentum and scale the most effective practices.

Scaling best practice

Discover how we helped a financial services group shift sales performance by 10%—in 6 months.

Talk to an expert

Meet the team

Uncover insights

We analysed hours of bodycam footage to understand the real conditions field agents faced—identifying what top performers did differently and how that translated to better outcomes in the moment.

Codify high-performance behaviours

We turned those insights into a clear set of behavioural levers—specific techniques and conversation patterns used by the best-performing agents. These were then embedded in training materials, playbooks, and a community-led learning framework.

Test & scale

Rather than relying on traditional L&D rollouts, we treated the behaviours as experiments—testing nudges, scripts, and techniques in live conditions, then rapidly iterating based on data. As results emerged, we helped Bristow & Sutor build internal momentum and scale the most effective practices.

Scaling best practice

Discover how we helped a financial services group shift sales performance by 10%—in 6 months.

Talk to an expert

Meet the team

Uncover insights

We analysed hours of bodycam footage to understand the real conditions field agents faced—identifying what top performers did differently and how that translated to better outcomes in the moment.

Codify high-performance behaviours

We turned those insights into a clear set of behavioural levers—specific techniques and conversation patterns used by the best-performing agents. These were then embedded in training materials, playbooks, and a community-led learning framework.

Test & scale

Rather than relying on traditional L&D rollouts, we treated the behaviours as experiments—testing nudges, scripts, and techniques in live conditions, then rapidly iterating based on data. As results emerged, we helped Bristow & Sutor build internal momentum and scale the most effective practices.

Client outcomes

Client outcomes

Client outcomes

The impact of this work was significant:

Sales closed on the first visit increased by 17%

Average sale value increased by 10%

Supported record months that led to growth of major contract

Winner "Best L&D Programme" industry award