Results

How Just Eat drove 10x app adoption with behavioural insights

With Sprint Valley’s experimentation programme, Flyt achieved a 10x increase in mobile payment adoption across 1,700 restaurants—driving a standout launch that supported a £25m acquisition by Just Eat.

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Higher Transactions

Week-one mobile payments were 300% higher than comparable launches

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Adoption Uplift

New payment method adopted 10x faster across customer base

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0

m

Acquisition

Supported Flyt’s £25m valuation ahead of Just Eat acquisition

Results

How Just Eat drove 10x app adoption with behavioural insights

With Sprint Valley’s experimentation programme, Flyt achieved a 10x increase in mobile payment adoption across 1,700 restaurants—driving a standout launch that supported a £25m acquisition by Just Eat.

0

0

%

Higher Transactions

Week-one mobile payments were 300% higher than comparable launches

0

0

x

Adoption Uplift

New payment method adopted 10x faster across customer base

0

0

m

Acquisition

Supported Flyt’s £25m valuation ahead of Just Eat acquisition

Results

How Just Eat drove 10x app adoption with behavioural insights

With Sprint Valley’s experimentation programme, Flyt achieved a 10x increase in mobile payment adoption across 1,700 restaurants—driving a standout launch that supported a £25m acquisition by Just Eat.

0

0

%

Higher Transactions

Week-one mobile payments were 300% higher than comparable launches

0

0

x

Adoption Uplift

New payment method adopted 10x faster across customer base

0

0

m

Acquisition

Supported Flyt’s £25m valuation ahead of Just Eat acquisition

Rewiring habits to unlock innovation

Rewiring habits to unlock innovation

Rewiring habits to unlock innovation

Flyt’s mobile payment solution made settling the bill as easy as checking your phone. But customers were stuck in an entrenched routine: wait for the waiter, ask for the bill, pay. Changing that behaviour—at scale—was the key to unlocking Flyt’s commercial upside. We partnered with Flyt to design a performance-focused rollout that would shift customer habits from day one.

Talk to an expert

Talk to an expert

Talk to an expert

Meet the team

Meet the team

Meet the team

Flyt's challenge

Flyt's challenge

Flyt's challenge

Flyt was preparing to roll out its mobile payment tech across 1,700 restaurant locations. But changing how people pay, in a context shaped by decades of ingrained habits, posed a serious challenge.

Our mission:

Drive mass adoption of mobile payments at launch

Change long-standing customer behaviours around how to pay

Equip staff and managers to reinforce new behaviours in store

Demonstrate clear commercial value to partner brands

Support Flyt’s positioning ahead of a potential acquisition

Designing behaviour change at scale

Discover how we helped Flyt drive 10x adoption of mobile payments across 1,700 locations.

Talk to an expert

Meet the team

Uncover what drives (or blocks) behaviour

We ran in-store ethnography and interviews across 80 locations to understand the customer journey, identifying key friction points and behavioural barriers to adoption.

Design interventions that shift behaviour

We used these insights to build a portfolio of nudges—ranging from menu prompts to staff scripts—targeted at the moments most likely to drive payment via mobile. We designed 20+ interventions across in-store signage, value framing, and team engagement.

Equip teams to activate best practice

We created custom manager briefings, built benchmarking tools, and shared real-world examples of what good looked like—making it easy for restaurant teams to adopt best practice without losing time or momentum.

Designing behaviour change at scale

Discover how we helped Flyt drive 10x adoption of mobile payments across 1,700 locations.

Talk to an expert

Meet the team

Uncover what drives (or blocks) behaviour

We ran in-store ethnography and interviews across 80 locations to understand the customer journey, identifying key friction points and behavioural barriers to adoption.

Design interventions that shift behaviour

We used these insights to build a portfolio of nudges—ranging from menu prompts to staff scripts—targeted at the moments most likely to drive payment via mobile. We designed 20+ interventions across in-store signage, value framing, and team engagement.

Equip teams to activate best practice

We created custom manager briefings, built benchmarking tools, and shared real-world examples of what good looked like—making it easy for restaurant teams to adopt best practice without losing time or momentum.

Designing behaviour change at scale

Discover how we helped Flyt drive 10x adoption of mobile payments across 1,700 locations.

Talk to an expert

Meet the team

Uncover what drives (or blocks) behaviour

We ran in-store ethnography and interviews across 80 locations to understand the customer journey, identifying key friction points and behavioural barriers to adoption.

Design interventions that shift behaviour

We used these insights to build a portfolio of nudges—ranging from menu prompts to staff scripts—targeted at the moments most likely to drive payment via mobile. We designed 20+ interventions across in-store signage, value framing, and team engagement.

Equip teams to activate best practice

We created custom manager briefings, built benchmarking tools, and shared real-world examples of what good looked like—making it easy for restaurant teams to adopt best practice without losing time or momentum.

Client outcomes

Client outcomes

Client outcomes

The result was a performance-led rollout that proved just how fast customer behaviour could shift when the right structures were in place.

Mobile transactions were 300% higher than comparable launches

Mobile payment adoption increased 10x

Recommendations rolled out across 1,700 UK locations

Contributed to Flyt’s £25m valuation ahead of acquisition by Just Eat