Results

How McDonald's India got 1.4m customers to come back to stores

With Sprint Valley’s Strategic Optimisation Programme, McDonald’s India unlocked 1.4 million incremental visits by redesigning key customer moments.

0

0

Incremental Transactions

Delivered through small changes to the in-store experience that shaped propensity to revisit

0

0

%

Increase in purchase of strategic products

0

0

Stores

300 stores included in experiment rollout

Results

How McDonald's India got 1.4m customers to come back to stores

With Sprint Valley’s Strategic Optimisation Programme, McDonald’s India unlocked 1.4 million incremental visits by redesigning key customer moments.

0

0

Incremental Transactions

Delivered through small changes to the in-store experience that shaped propensity to revisit

0

0

%

Increase in purchase of strategic products

0

0

Stores

300 stores included in experiment rollout

Results

How McDonald's India got 1.4m customers to come back to stores

With Sprint Valley’s Strategic Optimisation Programme, McDonald’s India unlocked 1.4 million incremental visits by redesigning key customer moments.

0

0

Incremental Transactions

Delivered through small changes to the in-store experience that shaped propensity to revisit

0

0

%

Increase in purchase of strategic products

0

0

Stores

300 stores included in experiment rollout

Small shifts. Big behaviour change.

Small shifts. Big behaviour change.

Small shifts. Big behaviour change.

Sprint Valley worked with McDonald’s India to improve the in-store journey and drive customer visits at scale. By combining behavioural insight with live in-market experimentation, we identified and optimised the micro-moments that matter most—driving measurable impact without changing the core offer.

Talk to an expert

Talk to an expert

Talk to an expert

Meet the team

Meet the team

Meet the team

McDonald’s challenge

McDonald’s challenge

McDonald’s challenge

Facing fierce competition and rising customer expectations, McDonald’s India needed to improve the in-store experience in a way that would directly lift footfall and frequency—without major investment in pricing, product, or infrastructure.

Improve the in-store journey in a way that felt effortless to customers

Test interventions quickly, without disrupting operations or brand perception

Confidently isolate which behavioural shifts actually drove results

Re-imagining the guest experience

Discover how we helped McDonald's India stay relevant to 46m customers

Talk to an expert

Meet the team

Find the moments that matter

We combined behavioural data and store journey analysis to pinpoint high-impact micro-moments—subtle shifts in layout, prompts, or signage that could influence choice and flow.

Test in the real world

Using our structured experimentation framework, we designed and ran rapid in-market tests across multiple locations. Each intervention was tested A/B style, with clear metrics tracked before, during and after implementation.

Scale what works

We helped McDonald’s assess performance at each step, refine interventions, and scale proven changes across regions—unlocking performance gains without large-scale operational shifts.

Re-imagining the guest experience

Discover how we helped McDonald's India stay relevant to 46m customers

Talk to an expert

Meet the team

Find the moments that matter

We combined behavioural data and store journey analysis to pinpoint high-impact micro-moments—subtle shifts in layout, prompts, or signage that could influence choice and flow.

Test in the real world

Using our structured experimentation framework, we designed and ran rapid in-market tests across multiple locations. Each intervention was tested A/B style, with clear metrics tracked before, during and after implementation.

Scale what works

We helped McDonald’s assess performance at each step, refine interventions, and scale proven changes across regions—unlocking performance gains without large-scale operational shifts.

Re-imagining the guest experience

Discover how we helped McDonald's India stay relevant to 46m customers

Talk to an expert

Meet the team

Find the moments that matter

We combined behavioural data and store journey analysis to pinpoint high-impact micro-moments—subtle shifts in layout, prompts, or signage that could influence choice and flow.

Test in the real world

Using our structured experimentation framework, we designed and ran rapid in-market tests across multiple locations. Each intervention was tested A/B style, with clear metrics tracked before, during and after implementation.

Scale what works

We helped McDonald’s assess performance at each step, refine interventions, and scale proven changes across regions—unlocking performance gains without large-scale operational shifts.

Client outcomes

Client outcomes

Client outcomes

The impact of this work was significant:

1.4 million incremental store visits driven by behavioural optimisations

Clear evidence of which changes moved the needle—removing guesswork from performance decisions

A repeatable experimentation model that could be scaled across markets

Internal teams gained confidence and capability to drive further improvements