Results

How Pertemps attracted 10,000+ drivers during a national shortage

With Sprint Valley’s behavioural science-led experimentation, Pertemps removed friction from the candidate journey, reshaped how driver roles were presented, and unlocked a surge in high-quality applications.

Results

How Pertemps attracted 10,000+ drivers during a national shortage

With Sprint Valley’s behavioural science-led experimentation, Pertemps removed friction from the candidate journey, reshaped how driver roles were presented, and unlocked a surge in high-quality applications.

Results

How Pertemps attracted 10,000+ drivers during a national shortage

With Sprint Valley’s behavioural science-led experimentation, Pertemps removed friction from the candidate journey, reshaped how driver roles were presented, and unlocked a surge in high-quality applications.

From undersupply to unstoppable.

From undersupply to unstoppable.

From undersupply to unstoppable.

Pertemps faced the same challenge gripping the entire logistics sector: demand for drivers was rising, but supply wasn’t.

Sprint Valley helped Pertemps rethink how roles were positioned and experienced using behavioural insight and live experimentation to drive a step-change in applications without increasing media spend.

Talk to an expert

Talk to an expert

Talk to an expert

Meet the team

Meet the team

Meet the team

Pertemps Challenge

Pertemps Challenge

Pertemps Challenge

Pertemps is one of the UK’s largest recruitment specialists, supporting critical supply chains across the country. During a period of acute driver shortages, they needed to scale applications quickly—without relying on rising incentives or unsustainable advertising costs.

An industry-wide driver shortage limiting available talent

Job ads that failed to stand out or motivate action

Low conversion from interest to application, despite strong demand

Reframing the driver recruitment experience

Discover how we helped Pertemps attract thousands of new candidates by redesigning the moments that matter most.

Talk to an expert

Meet the team

Identify behavioural blockers

We analysed the end-to-end candidate journey to uncover where drivers were dropping off—and why. Using behavioural science, we identified friction points, unclear messaging, and missed motivation triggers that were quietly suppressing applications.

Redesign how roles are framed

Working with the Pertemps team, we rewrote and redesigned job listings using evidence-based behavioural principles—shifting emphasis towards clarity, certainty, progression, and purpose to better match what drivers actually care about.

Test, learn, and scale

Rather than roll out changes on gut feel, we ran live A/B experiments in market. Each variation was tested against real behaviour, allowing Pertemps to quickly see what worked—and confidently scale the highest-performing formats.

Reframing the driver recruitment experience

Discover how we helped Pertemps attract thousands of new candidates by redesigning the moments that matter most.

Talk to an expert

Meet the team

Identify behavioural blockers

We analysed the end-to-end candidate journey to uncover where drivers were dropping off—and why. Using behavioural science, we identified friction points, unclear messaging, and missed motivation triggers that were quietly suppressing applications.

Redesign how roles are framed

Working with the Pertemps team, we rewrote and redesigned job listings using evidence-based behavioural principles—shifting emphasis towards clarity, certainty, progression, and purpose to better match what drivers actually care about.

Test, learn, and scale

Rather than roll out changes on gut feel, we ran live A/B experiments in market. Each variation was tested against real behaviour, allowing Pertemps to quickly see what worked—and confidently scale the highest-performing formats.

Reframing the driver recruitment experience

Discover how we helped Pertemps attract thousands of new candidates by redesigning the moments that matter most.

Talk to an expert

Meet the team

Identify behavioural blockers

We analysed the end-to-end candidate journey to uncover where drivers were dropping off—and why. Using behavioural science, we identified friction points, unclear messaging, and missed motivation triggers that were quietly suppressing applications.

Redesign how roles are framed

Working with the Pertemps team, we rewrote and redesigned job listings using evidence-based behavioural principles—shifting emphasis towards clarity, certainty, progression, and purpose to better match what drivers actually care about.

Test, learn, and scale

Rather than roll out changes on gut feel, we ran live A/B experiments in market. Each variation was tested against real behaviour, allowing Pertemps to quickly see what worked—and confidently scale the highest-performing formats.

Client outcomes

Client outcomes

Client outcomes

The impact of this work was significant:

10,000+ new driver applications generated in weeks

Clear evidence of which messages and formats drove action

A faster, more efficient recruitment funnel

A repeatable, data-backed model for future hiring campaigns