Design thinking is both a method and a mindset for solving complex problems.
At Sprint Valley, we use both sides of design thinking—method and mindset—when we facilitate workshops:
The method provides structure. It guides teams through a repeatable process to generate, evaluate, and refine ideas based on human insight.
The mindset builds momentum. It encourages curiosity, challenges assumptions, and helps teams stay open to possibilities, even when the stakes are high and the solutions are uncertain.
And we’re not alone. Leading organisations like Apple, Airbnb, and IBM have used design thinking to unlock breakthrough strategies and reshape markets. It’s become a go-to approach for teams that need to move fast, think differently, and deliver results that stick.
In this guide, you’ll discover:
What makes a great design thinking workshop
How design thinking powers strategic decisions
When to run an online vs. in-person design thinking workshop

Design thinking is a structured, step-by-step process that helps teams move from uncertainty to clarity. Different facilitators may use different language or tools, but great design thinking always includes the same core elements.
The core design thinking process
1. Frame the challenge
Clarify what problem we’re trying to solve, who’s affected, and where the value is hiding.
2. Understand what’s really happening
Dig into the lived experience—through interviews, shadowing, or behavioural data—to uncover insights that help us understand how the challenge impacts people differently. This may be customers, internal teams, or partners
3. Reframe the problem
Reframe the challenge to unlock new angles, define core tensions, and focus attention where it matters most.
4. Generate and test options
Co-create ideas to solve the challenge, rapidly prototype the most promising ones, and test them—on paper, in conversation, or in-market.
5. Make confident decisions
With real feedback in hand, teams weigh trade-offs, align around a direction, and commit to action that’s grounded in evidence.
At Sprint Valley, our process integrates these five core elements and introduces tools and techniques drawn from behavioural science and innovation strategy.

(Spoiler alert: That’s not the kind of design thinking we do at Sprint Valley.)
Great design thinking isn’t a performance. It’s not a one-off workshop.
It’s about approaching challenges in a way that allows teams to ask sharper questions, challenge pre-conceived assumptions, and get to better answers, faster.
Great design thinking is:
Strategic: focused on real business decisions, not abstract ideas
Structured: guided by clear stages, not open-ended brainstorming
Evidence-led: grounded in insight, not instinct
Collaborative: designed to surface diverse perspectives and build shared ownership
Action-oriented: built to move from insight to impact, fast
If your last experience of design thinking felt like a box-ticking exercise, it probably wasn’t grounded in the right challenge or designed to lead to real decisions.
That’s the difference.
Design thinking becomes theatre when it’s disconnected from strategic intent. Great design thinking doesn’t just explore possibilities. It helps leaders commit and take action on the ones that matter.

Design thinking works best when the environment is set up for honest thinking, fast progress, and confident decision-making. That doesn’t happen by accident.
For every day-long workshop we run, we’ve likely spent 3–5 days preparing behind the scenes—clarifying goals, gathering insight, interviewing participants, shaping the decision architecture, and designing the session flow. This upfront work creates the space for teams to move quickly and make smart, informed choices in the room.
How we create shared principles for success
Once we’re in the room, we start every workshop by setting shared principles for how we’ll work. They create the conditions for collaboration and momentum.
Together, Alone
Group dynamics tend to sway toward the most senior or outspoken voice in the room, narrowing thinking before it even begins. We ask teams to generate ideas and responses individually before sharing. It protects diversity of thought and surfaces ideas that would otherwise get buried.
Visualise everything
When teams try to manage a high volume of topics and discussions, their ability to retain details is weak. That’s why verbal debate isn’t enough. We capture notes, decisions and ideas in a shared space everyone can see and contribute to—whether that’s on post-its, worksheets or whiteboards.
Decider always
The biggest risk to progress when working fast is debate and deliberation. We nominate a Decider to break ties and move the group forward at key moments. This keeps energy high and helps avoid the spiral of polite debate or perfectionism.
Timeboxing
Big decisions create big conversations. Without limits, those conversations expand to fill the space. We use timeboxes to keep momentum high and thinking focused. It creates urgency, forces clarity, and ensures we spend time on what matters most.

A Sprint Valley workshop isn’t a sit-back and chat session. It’s focused, energised and fast-moving.
You’ll be moving around the room. Working solo, then together. Thinking, writing and sharing back. Making decisions in real time, then moving on to tackle the next big decision.
It often feels intense, in the best way. In fact, we usually hear that it’s the most productive day a team has had all year.
Suzanne MacLeod, Head of Strategic Change at Miller Insurance, shared:
"Sprint Valley unlocked engagement in a way that I couldn't have done on my own... they created a mechanism or a buzz by which people could come together, collaborate, and feel like they were moving forward."
Learn more about how we unlock decisions with strategic facilitation →

Sprint Valley designs and delivers design thinking workshops in-person, virtually, or as a blended approach. Each has its strengths. What matters most is what the team needs to decide, and how quickly they need to move.
In-person design thinking workshops
Best for depth, energy and uninterrupted focus.
Ideal for board off-sites, corporate retreat facilitation, executive workshops and moments where trust-building and high-stakes decisions happen side-by-side.
Virtual design thinking workshops
Best for speed, accessibility and distributed teams.
Virtual doesn’t mean less impact. It just means different design and delivery. We use Miro as a shared visual workspace so teams can see the session unfold, contribute live, and pick up exactly where they left off.
Every part of the process is visualised and structured. No floating conversations. No passive observers. Just focused collaboration with behavioural facilitation baked in.
Blended formats
Best for when your team needs the focus or trust-building of an in-person design thinking workshop with the flexibility of remote.
We often run virtual pre-sessions to shape thinking, then bring the team together for high-quality in-person decision-making. It cuts down travel time without sacrificing depth or momentum.
When design thinking is applied to real business challenges, the impact is fast, tangible, and measurable.
At Sprint Valley, we’ve used it to help leadership teams reframe strategy, align faster, and launch bolder decisions with results that speak for themselves.










